US Gold Firm is an answer to millions of gold investors who are looking for the clearest way to own precious metals at the lowest margin possible. With over 30 years in the bullion industry, our buyers and affiliates have built the relationships and met the criteria necessary to offer bullion products at the lowest price available anywhere. Offering the lowest price available does not always mean listing the lowest price online. The difference at US Gold Firm is this: If we don't have it in stock, we can easily find it.