Planning to welcome a new child into the family is exciting, but for those who struggle with infertility, the experience can be incredibly stressful. Kevin Doody, MD, knows firsthand how difficult it can be to navigate fertility challenges, which is part of why he developed effortless IVF® with his wife, who is also a fertility specialist serving Bedford and Fort Worth, Texas.  Everyone deserves access to the very best fertility care, but these treatments can be prohibitively expensive for many families. Dr. Doody sought to solve this problem by taking a close look at how fertility care is performed in America and where he might make improvements.  Dr. Doody and his wife, Kathleen Doody, MD, are the team behind the development of Effortless IVF, an innovative technology that allows more people to access in vitro fertilization (IVF) at an affordable price.  Patients who turn to Effortless IVF receive the utmost kindness and compassion. Encountering roadblocks on the journey to parenthood is difficult enough without struggling with impersonal, confusing, and expensive health services. The primary motivation behind developing Effortless IVF was to ease the path to parenthood for as many people as possible.  For patients in the metroplex, throughout Texas or in neighboring states, effortless IVF may be the solution to their fertility journey.  Visits may be booked online or over the phone. Schedule a telehealth Zoom appointment with one of our physicians to see if effortless IVF is an option for you!